What's Your Word of the Year?


This past year, my word was BUTTERFLY. All of my words over the past 11 years have been verbs or nouns that are not physical, like trust, freedom, shine, joy, and miracles. This is the first time I've chosen a physical thing that you can see and touch—not to mention an animal that goes through a total transformation during its lifetime. As my therapist, Sally, says, "Once you become the butterfly, you can never go back to being the caterpillar."
A caterpillar literally eats the foundation it crawls on, turns into a liquid soup in its chrysalis, and then emerges as a totally different animal, becoming the butterfly. You have watched Joyia Jewelry physically transform over the past few months as we spread our wings in a new, beautiful storefront and expand our product line. My personal transformation has been more difficult to share.
Looking back on 2024, I can see that I asked a lot of myself and my village when I chose butterfly as my word. I can also pinpoint each of the three major transitions over the past year.
The Caterpillar: For the past 12 years, our cozy 220-square-foot space has been the perfect home. It’s where our journey began, and it holds so many cherished memories. Across the street, tucked behind the pink building, our workshop has been buzzing with creativity for the last nine years. About two years ago, I began dreaming of moving the gallery over to that same building. Then, the stars aligned. With the help of my friend and property manager, Carmen, everything fell into place. My five-year lease on our original gallery was coming to an end just as the pink building became available. Graciously, Carmen held the space for us to plan and prepare for the big move into the new, bigger gallery!
The Chrysalis: In order to expand the store and become something larger externally, I needed to become larger internally. It may be surprising to know that, while I'm an extrovert and not afraid to share my life publicly, I still have issues with my self-worth. I also have limiting beliefs when it comes to money. I grew up in a working-class family living paycheck to paycheck, which, for me, created a fear that money wouldn't always be there and that I constantly have to work hard to have it.
I took a six-month course on how to change my financial limiting beliefs called Sovereign Money with Kathrin Zenkina, aka Manifestation Babe. I also attended an in-person retreat, Creative Force of Nature, about creative expansion. The more I opened myself up to this internal transformation, the more messages the Universe kept sending me that I was on the right path. Physical butterflies would show up when I needed reassurance. When I needed money for the expansion, it showed up as a refinanced mortgage or in chunks to get me to the next phase.
The Butterfly: When I was 8 years old, Santa brought me a rock tumbler for Christmas. The stones looked like gravel, and after tumbling in the garage for months, they came out as beautifully polished, colored stones. I glued some of those stones onto findings for charms, and the first Joyia jewels were born 41 years ago.
In October, Carlo and I flew to Florida to shop at a gemstone warehouse that brings crystals in from Brazil and Uruguay, including amethyst wings. I brought one of those tumbled stones from Santa with me and carried it in my pocket as we shopped the warehouse. It was a full-circle moment for me, and I cried as I chose the largest pair of amethyst wings they had for our store. My internal wings literally manifested as physical crystal wings for all to see. My inner 8-year-old self was overcome with joy.
Now, it brings me great love to watch people hug those wings and take their picture with them in the gallery. The energy in our new space is palpable and transformative!
I hope, as you reflect on this past year, you see your transformative "butterfly" moments. I also hope that you remember to dream big and not give up. Thank you for continuing on this beautiful and joyous journey with me. I'm looking forward to hearing about your journey this past year and the word that you are choosing for 2025. I'll share my new word with you on the 17th.
Let's transform together this coming year... we rise by sharing our dreams and supporting one another as they come to fruition.
Cheers!
Contest starts Today, Jan 2nd - 17th
Share your word on our blog during this time and you will be entered to win a 14k GOLD square charm ($350 value) with your word engraved on it.

Join me friends, I ask you to think of your word for 2025. Don't be shy, find your word, share it here and why you're choosing it if you feel so inclined.
1. Comment with your word on this blog post. That's all you have to do!
So choose your word for 2025, put it in the comment section below and share the blog on your social media. Encourage your friends and family to do the same, you can even tag them in your post.

HEAL
Hi Joyia,
My word is HEAL. As we all look forward to the future. I believe this word is powerful for us all to keep in our minds. 2020 is a reminder for us to HEAL our bodies, our minds, our spirit. It was a call to HEAL our relationships. It is a reminder to HEAL our wounds from the past. Also to HEAL from the loss of those impacted by Covid. When we HEAL we can move forward more whole so that our future, our children’s future, the future of the world will be more prosperous and joyful.
Hey Joyia
My word is grateful. This has been a year like no other and slowing down has made me realize all I have and I’m so grateful for all the people in my life, my work, our home in Denver and all our special time here in our St Croix home. I couldn’t ask for more ❤️
Resilience – I feel since I have survived 2020, my resilience to continue on a positive path in 2021 is important and will happen. I miss you all so much in STX and absolutely cannot wait until we get to come back home.
Hi Joyia. My word is LISTEN. I need to listen to myself when I’m all tensed up and I say just relax Justine. I need to listen to nature on walks and not my text message ding! I need to realize I don’t always need background noise when I’m doing projects. Listening to the quiet is good for the soul.
“The word “listen” contains the same letters as the word silent”.
-Alfred Brendel
Hope …. hope that the future is brighter
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